The oldest entity for reselling anything online is eBay, which has recently rebranded its stake in the footwear trade by offering an authenticity guarantee for sneakers. While StockX prioritizes volume for lower fee rates, GOAT prioritizes successful sales, thus meaning sellers who are timely, present authentic products, and don’t cancel orders are charged less than those with a worse track record. Once a listed item is purchased, a commission fee ranging from 9.5 percent to 25 percent is charged. On GOAT, seller fees to list a product range from as low as $5 for United States based sellers to as high as $25 for sellers residing in China. When it’s all said and done, you’ve made $56. If you resell that shoe for $200 as a first time seller on StockX, you will then be charged $20 for the transaction fee and $6 for the payment processing fee.
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So, if you buy a shoe at retail for $100, plus $8 of sales tax and $10 for shipping, you are in for $118 to start.
In addition to the transaction fee, all StockX sellers are also subject to a 3% payment processing rate. The transaction fee rate can drop as low as 8 percent once a seller moves up to $30,000 in product or conducts 250 transactions. Sellers on StockX are incentivized to become power sellers on the platform in order to reduce the costs they incur with each sale.
StockX’s biggest cost comes in the form of their transaction fee which starts at 10 percent. With this comes a range of fees that affect resellers. In recent years, online platforms such as StockX, GOAT and eBay have all become vogue and verified places for sneakers to be resold. Once the shoes are acquired, whether it be by bot, backdooring, camping, or pure luck, the costs can continue. When you see someone like me with 20 or 30 pairs, I may have got my personal pair for retail but every other pair is going to cost me.” “Everyone thinks backdoor price is retail,” Julio begins. While some may see backdooring as an easy come-up, the art of buying multiple pairs from brick and mortar retailers comes with hidden costs most overlook. Backdooring became a heated talking point in February of 2021 following allegations regarding the Trophy Room x Air Jordan 1 release. When it comes to buying big footwear releases in bulk in store, resellers rely on cash and relationships to make real-life hauls in a practice known as backdooring. Each mission included costs of travel, food, and lodging on top of the price of the gear he was acquiring, which was not guaranteed to go his way. His trips to acquire coveted heat in the past have ranged from flights to California for Supreme drops to drives to Houston to hit Astroworld. In the years since, Julio has managed and operated an array of resale and retail boutiques from Asbury Park, New Jersey, to Austin, Texas.
“It was the first $1,000 resale shoe out of the gate, which was unheard of.” “Galaxy Foamposites changed the game,” recalls sneakerhead Gabriel Julio, who was maced at a New Jersey mall when the shoes were released in 2012. These groups, run on platforms like Discord, provide members with tips on buying and selling that give them an advantage in the aftermarket.įor those that grind offline, in real life from shop to shop, the costs and risks are very real and have been for some time. Many online resellers also rely on cook groups to take their hustle to another level, which often cost $50 to $60 a month for membership. “Usually you can get a bot from $1,000-$8,000.”īots are expensive and deemed essential by some who resell online. “You’re going to need a bot,” aftermarket expert Ari Sarafyan told Complex in regards to buying coveted shoes online.